Content Marketing Funnel The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer's journey.
Buyer’s Journey The buyer's journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase.
Buyer Persona A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies.
High Intent High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form.
Email Automation Email automation is the use of software to automatically send targeted and personalized emails to clients and leads, based on predefined workflows and triggers that automatically send targeted emails to specific recipients, leveraging specific behavior signals or interactions with your brand.
Demand Generation Marketing activities aimed at creating interest and engagement and driving demand for a product or service.
Account Resolution The process of identifying and unifying fragmented contact and engagement data into a single, actionable view of a target account.
Ideal Client Profile (ICP) An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service.
Buyer Intent Buyer intent refers to the mindset of a potential prospect when they are actively looking to make a purchase.
Top of Funnel (TOFU) The top of funnel (TOFU), also known as the awareness stage, is the first step in the buyer's journey.
